In the weeks and months ahead, you might notice something different about PetGuard natural pet food. That’s because our packaging has a fresh, inviting new look and feel. We’re proud to introduce our updated brand identity. We think it does a great job of representing PetGuard today. And we hope you’ll agree!

We help pet parents guard their pet's health and happiness. The new brand identity reflects what has always been best about PetGuard – a dedication to all-natural, well-balanced pet foods and holistic pet care products. The rebrand dials up the happy, healthy feeling that defines the brand, and uses brighter colors and bolder design to stand out on the shelf for today’s busy PetGuardians. We’ve redesigned every package in our extensive canned and kibble line.


The updated branding nods to our heritage, as well. We are the pioneering holistic pet food brand that has been producing well-balanced, highest-quality, all-natural products since 1979. Our new logo mark reflects our history with its vintage feel.


Our bright new marketing face expresses who we are today. Of course, what’s inside really counts. You can continue to trust PetGuard for:

  • Wholesome, natural pet foods with quality ingredients, free of artificial preservatives, artificial colors, sweeteners and animal by-products
  • Balanced and complete entrees that have remained consistent over time, focusing on the health of the pet, not the trends of market
  • High quality proteins and wholesome whole grains your pets need in every formula


What’s natural doesn’t change. Neither does our commitment to PetGuardians, providing food that contributes to happy, healthy lives for pets. Your pet deserves the best. Now more than ever, PetGuard helps you give them exactly that.


Join the family of PetGuardians Today!